Last week, my brother received his slick iphone case ordered online for Rs. 300, which was real value for money deal. There is nothing unusual about ordering online these days, but here the case was ordered on aliexpress.com and shipped from China with no shipping charges by China post, the only things he had to bear with was the delivery took 4 weeks, he had to pay in advance only by credit card and any additional duty levied by Indian authorities would have to be paid to the courier. In his case, there was no duty charged.
If the home grown e-commerce companies – snapdeal and flipkart are having sleepless nights after amazon started in India, they now have to also compete with a company whose global revenue (including its parent – Alibaba) is more than that of amazon and ebay combined. Agree, aliexpress is not the most convenient way to shop for someone who needs the product now and does not have a credit card, but it won’t take too long for Ali to iron that out with an Indian marketplace and fulfillment centers. Alibaba also recently bought Tango a social media app that can help it connect with its customers worldwide. Heads up Indian e-commerce!
* the image is from aliexpress.com website and is copyrighted by its owners